For the past two years, companies have faced a peculiar problem: they want employees to use AI more, but they also fear the costs that come with widespread adoption. As organizations rolled out access to powerful models from providers such as OpenAI, Anthropic and Google, many discovered that AI spending can spiral surprisingly quickly. A single engineer, chatbot, or automated workflow can consume millions of tokens and generate thousands of dollars in charges within days.
That growing concern is the backdrop for Cloudflare’s latest announcement: spend limits for its AI Gateway service, a feature designed to give companies much tighter control over AI costs.
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